In addition to the site content updated by the Neopets team, users also contribute content to the site. Occasionally, the Neopets team release interactive storylines to expand the in-universe lore. The site is regularly updated with features like new games, items, and content. Users can earn Neopoints through various means including playing games and selling items, which can be invested or used to buy various virtual goods and services. It has its own economy and stock market based on Neopoints. Neopia follows its own calendar and time zone, which runs concurrent with real-world Pacific Time, and has tie-ins with certain real-world holidays such as Halloween and Christmas. Each land has a different theme, such as pirates or prehistory, and their own shops, games, and attractions. Neopia is a virtual planet with fantasy lands inhabited by Neopets and other virtual creatures. On 3 July 2017, Chinese company NetDragon acquired JumpStart. On 17 March 2014, Viacom and Nickelodeon sold Neopets to JumpStart Games for an undisclosed amount. Two years later, a consortium of investors led by Doug Dohring bought a controlling interest in the company and in June 2005, Viacom (the company that owns Nickelodeon) bought Neopets Inc. The website was launched by Adam Powell and Donna Williams in late 1999. One currency, called Neopoints, can be earned within the site, and the other, Neocash, can either be purchased with real-world money, or won by chance in-game. Users can own virtual pets ("Neopets") and buy virtual items for them using one of two virtual currencies. Single-player with multiplayer interaction. The Nickelodeon variant of the logo, used until Nickelodeon sold the website in 2014.
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